Onia × Viceroy

A resort capsule for Viceroy Los Cabos and Viceroy Sugar Beach.

Client
Onia × Viceroy Hotels
Season
Summer 2025
Work
Campaign, packaging, gifting, launch
Onia x Viceroy campaign, one-piece and printed pareo
Onia x Viceroy campaign on the beach

Two properties

A print for each hotel
Los CabosMexico
Los Cabos print bikini
Sugar BeachSaint Lucia
Sugar Beach print

The gift

Influencer gifting
The printed Onia x Viceroy letter, front
LetterFront, printed 6 × 8 in
AssembledThe letter with a handwritten note card, bound with the belly band. The band slides off to reveal the note; tap to slip it back on.
The printed Onia x Viceroy letter, back
LetterBack

Packed in a red box with white tissue and pieces from the capsule, then sent to creators for launch.

Shared by creators

From the Onia × Viceroy highlight
Blue Soleil one-piece and pareo, shared by @marissa.galante.frank
@marissa.galante.frank
The gift, unboxed, shared by @evan.smitth
@evan.smitth
Soleil one-piece and pareo, shared by @chrissyford
@chrissyford
Poolside in the Los Cabos print, shared by @thetoastylife
@thetoastylife
Johnny Collar polo and swim trunk, shared by @solantar
@solantar
Soleil one-piece and pareo, shared by @heyitsanika
@heyitsanika
Polo and trunk, unboxed, shared by @hoddsuspenders
@hoddsuspenders
The Los Cabos print set, shared by @thetoastylife
@thetoastylife

Creators who received the gift, wearing the capsule poolside, at the hotels, and at home.

Campaign

Summer 2025
Onia x Viceroy campaign
Onia x Viceroy campaign
Onia x Viceroy campaign
Onia x Viceroy still life
Onia x Viceroy campaign
Onia x Viceroy still life