Rachel Parcell

Lookbooks, campaign, ecomm, email, and paid social for a ready-to-wear line.

Years
2023–24
Work
Lookbook design, campaign, ecomm, stylized product, flats, email, paid social

Spring 2024 lookbook

Tap to turn the page
01 / 09

Campaign

Rachel Parcell campaign
Rachel Parcell campaign
Rachel Parcell campaign
Rachel Parcell campaign
Rachel Parcell campaign
Rachel Parcell campaign

Ecomm, stylized, and flats

Every drop

On-model ecomm and stylized product for every drop, with flats shot, edited, and uploaded alongside.

Tweed dress on modelTweed dress flat
Cream dress on modelCream dress flat
Knit set on modelKnit tank flat
Stylized product
Stylized product
Stylized product
Stylized product
Stylized product
Stylized product detail

Email and paid social

Launches, edits, and events
Basics edit email
Basics edit
Lace top email
The lace top
Sample sale email
Sample sale
Floral midi dress story ad
Pastel lilac story ad
Occasion dresses story ad
Picnic story ad
Story ads, Spring drop
Credits
Photography
Tommy Vo
Assistant photographer
Aaron Ortiz