Email, Site & Social
Email, site, social, and the ecomm imagery behind them.
- Client
- Onia
- Work
- Campaign emails, lifecycle flows, homepage, Instagram, creator gifting, ecomm and flats for every drop
Campaign emails
Concept, art direction, design
100% Cashmere
Très Jolie
Worn well. Traveled often.
Swim Obsessions
Always Best Dressed
Just Arrived
Core Wardrobe Layers
Swim Forecast
Drag to browse. Tap any email to read it full length.
Journeys
From sign-up to second purchaseEvery journey is designed as a set, in the same voice as the campaigns. Hover an email to read down it, or tap to open it full length.
Sign-up
Welcome
The brand, the first-order offer, and where to start.
Brand story
The brief
Where Onia is worn: the places, the edit, the story.
Browse and cart
Picked for you
Pieces they looked at, styled with what goes with them.
After delivery
How did it fit?
A review request that reads like a note, not a form.
Ecomm, every drop
On model · flat · detailEvery product gets the full set, on model, flat, and in detail, then loaded to Shopify. Men’s and women’s, every drop.
Marilyn Bikini Top
Bianca One Piece
Air Linen Bubble Mini Dress
Martine Bikini Bottom
Cotton Boucle Mini Halter Dress
Air Linen Smocked Boatneck Dress
Textured Linen Sweater Scoop Maxi Dress
Chelsea One Piece
Tencel Convertible Vacation Shirt
Charles 4” Swim Trunk
Cotton Linen Pop-Over Polo
Charles 5” Swim Trunk
Chore Jacket
Calder Side Elastic 4” Swim Trunk
Linen Sweater Polo
Calder Buckle 5” Swim Trunk
01 On model02 Flat03 DetailHover for the flat, tap to step through
Social
Instagram · run off the marketing calendarOnia’s Instagram runs off the same calendar as email. The feed is planned as a grid of campaign, product, and motion. Gifted pieces come back to us through creators.
FeedPlanned as a grid: campaign, product, and motion. Tap any post to open the full set.
CreatorsEach season, pieces go out to creators. They wear them their own way, and the best of it comes back to the feed.
Tap any post to open it. Photos and video by the creators featured.
Site
onia.com · High Summer 2026
SHOP NOW
Credits
- Ecomm photography
- Charlene Maria
- Flats
- Julian Jamie